Over the years, I’ve noticed that a number of marketing problems for any number of clients, start with “we have no USP”. Of course, the USP itself has been proclaimed dead by many, but that doesn’t stop us from looking for that one thing that will differentiate our product or service from the multit…
Blog posts August 2020
Myopic Marketing
“My sales have dropped, I need to prop them up”, is one of the most popular reasons for advertising today. This is true of advertisers across sectors, products and platforms.
Don’t get me wrong, advertising for this reason is totally legit, and more often than not, will lead to a bump in sale…
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